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The media is a powerful driver of social change and can positively influence the attitudes that drive violence against women.

Media Making Change

The Media Making Change website shows how media can use its influence to change the attitudes that drive violence against women.

Sports media also has a role to play in supporting this work and influencing the way gender equality, gender stereotypes and disrespect towards women are represented. Read our 10 tips for sports journalists.

Reporting on violence

We know that people in sports media are sometimes reporting on sexual assault and family violence. The Media Making Change website includes tips and guidelines for reporting on violence, and has links to victim/survivors who are available for interviews.

Our Watch also works with sports media through the Media Making Change: Equality and Respect in Sports Media project. These seminars and forums join the dots between sports media coverage, respect and the cultural change that is needed to prevent violence against women.

  • Woman at work on a TV set is wearing a headset, looking ahead just over the camera. A man operating filming equipment stands at her left, his image is cropped.

    These guidelines provide information and tips to support media organisations across Australia to report on violence against women

  • Aerial view of a cameraperson and a reporter talking to an emergency services worker in a street during a news interview.

    A program called Voices for Change: A media advocacy program for the prevention of violence against women was developed by Our Watch in partnership with Women’s Health East and VicHealth to ensure that women’s stories are shared in a safe, sensitive and responsible way.